About what share of U.S. cereal purchases are hot cereal, like oatmeal?
Answerabout 12%
Hot cereal is a distant second to cold cereal in the U.S. breakfast market.
Source: Wikipedia, Breakfast cereal (2017) en.wikipedia.org
Food · Facts & sources
Breakfast facts & stats
4 sourced facts about breakfast, each with the context behind the number. 4 more are in today's round and appear here after it closes.
The basics
Going deeper
About what share of U.S. cereal purchases are cold cereal, rather than hot cereal like oatmeal?
Answer88%
Cold, ready-to-eat cereal dominates the U.S. market, far outselling hot cereal.
Source: Wikipedia, Breakfast cereal (2017) en.wikipedia.org
Kellogg's and General Mills each hold about what share of the U.S. cold cereal market?
Answerabout 30% each
Together, these two companies control roughly 60% of the U.S. cold cereal market between them.
Source: Wikipedia, Breakfast cereal (2017) en.wikipedia.org
Expert level
A 2025 study found the nine most common cereal brands make up about what share of all U.S. cereal purchases?
Answerabout 41%
A small handful of dominant cereal brands account for a huge chunk of everything Americans buy.
Source: Wikipedia, Breakfast cereal (2025) en.wikipedia.org
Think you'd have guessed them?Today's round is four stats like these plus one opinion poll. Your streak and level follow you to every site.Play today's round