About what share of U.S. cereal purchases are hot cereal, like oatmeal?
Answerabout 12%
Hot cereal is a distant second to cold cereal in the U.S. breakfast market.
Source: Wikipedia, Breakfast cereal (2017) en.wikipedia.org
Food · Facts & sources
Breakfast facts & stats
4 sourced facts about breakfast, each with the context behind the number. 4 more are in today's round and appear here after it closes.
The basics
Going deeper
About how large is the U.S. breakfast cereal market?
Answerabout $9.8 billion
Cereal's billions in annual sales make it one of the most valuable single categories in the grocery aisle.
Source: Wikipedia, Breakfast cereal (2017) en.wikipedia.org
That same 2017 study found about what share of Mexican children eat only ready-to-eat cereal and milk for breakfast?
Answerabout 6%
For a small share of Mexican children, cereal and milk is the entire breakfast, not just part of it.
Source: Wikipedia, Breakfast cereal (2017) en.wikipedia.org
Expert level
A 2025 study found the nine most common cereal brands make up about what share of all U.S. cereal purchases?
Answerabout 41%
A small handful of dominant cereal brands account for a huge chunk of everything Americans buy.
Source: Wikipedia, Breakfast cereal (2025) en.wikipedia.org
Think you'd have guessed them?Today's round is four stats like these plus one opinion poll. Your streak and level follow you to every site.Play today's round